The legendary 13 MWZ

In 1947, Blue Bell teamed up with Rodeo Ben, then the most famous designer of western apparel in the USA. Rodeo Ben created the very first Wrangler jeans collection and introduced the legendary 13 MWZ which has remained unchanged to this day.

1930: Sanforized garment process by Wrangler

In 1930, one of the major inventions by Wrangler was the revolutionary production process of a sanforized garment. This method allowed a reduced shrinking from 10 to 1%.

Wrangler introduced the first money-back guarantee, revolutionizing the industry.

Overalls for America´s working man

C.C. Hudson began, with help of local housewives, to sew precut pieces of denim sections together to manufacture sturdy overalls for America's working man.

1904: The Blue Bell Overall Company

In 1904, C.C. Hudson founded the Blue Bell Overall Company based in Greensboro, North Carolina.

1889: the Wrangler Story

The Wrangler story can be trace back to the year 1889.

The lazy "S"

In 1944, H.D. Lee added the lazy "S" on the back-pockets, originating from the universally known longhorn.

1943: H.D. Lee Company

Steve Sandvoss

In 1943, the Company changes its name into H.D. Lee Company.

Fabricantes de Jeans

Aunque la marca de pantalones jeans por excelencia es Levi's, otros fabricantes clásicos de jeans han sido Lee y Wrangler. En la actualidad hay muchísimas marcas especializadas en jeans e incluso las marcas más exclusivas hacen jeans caros.

Lee Riders jeans

In 1935, introduction of the Lee Riders jeans and the Rider jacket, world-renowned originals.

The Jeans that built America

In 1928, another advertising drive with the slogan: "The jeans That Built America".

The 101 Z

Sean Cassidy

As from 1926, one invention followed another, very first Lee jeans with zipper, the 101 Z.

The buddy Lee doll

Ross Edgley

In 1920, H.D. Lee developed the Buddy Lee doll in the process of an overall shop window promotion to show the new products on a small scale.

Lee´s Union all products

In 1917, a huge workwear advertising campaign in the Evening Post gave an unpredictable boost to Lee's Union All products.

Lee introduced the first BIB-Overal with zipper

In 1911, H.D. Lee introduced the first BIB-Overall with zipper.

Henry David Lee born in 1849

Henry David Lee, born in 1849, started his H.D. Lee Mercantile Company in Salina, Kansas in 1889.