Facts about denim

 

Denim became popular with young people in the 1950's as a symbol of teenage rebellion, notably in movies such as Rebel Without a Cause and The Wild One. Some schools in the U.S. banned students from wearing denim fabric.

Facts about Denim

 

In 1936, Levi Strauss sews a little red flag next to the back pocket of its jeans. It is the first label sewn on the outside of a piece of clothing.

Jeans: a cultural history of american icon

Until here, texts from: "JEANS: A CULTURAL HISTORY OF AN AMERICAN ICON" BY JAMES SULLIVAN. (GOTHAM BOOKS, $26)

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Mankind and Paper Denim&Clothblue

7 for all Mankind was one of the first brands to break the $100 price point in 2000. Paper Denim & Cloth takes it further, as one of the first to break the $150 price point

13 pair of Jeans were sold every second

Aarón Díaz

In 1986, Life magazine reports that 13 pairs of Jeans were sold every second.

Presidents wear Jeans

Every president since Carter, except for George H.W. Bush, has worn jeans in public.

Carter´s denim tuxedo

At Jimmy Carter's 1977 presidential inaugural ball, son Chip Carter wears a denim tuxedo originally designed for Jimmy Carter to wear.

Fred Segal Sold Jeans for 7.95

Fred Segal's new Melrose boutique in Los Angeles, starts selling Jeans in the 1960s for $7.95, a price that at the time seems outrageous to customers.

Tommy Hilfiger

In 1969, three high school kids open People's Place in Elmira, N.Y., selling records, rolling papers and bell-bottom jeans. Tommy Hilfiger was among the owners.

Peace Corps Wear Jeans

The Denim Council scores a public relations coup in 1961 when the newly formed Peace Corps allows its first 200 volunteers to wear Jeans.

The Denim Council

The Denim Council, formed in 1956, responding to a slowdown in denim sales in part based on worries that jeans had an impact on juvenile delinquency.

The Sloppy Look

In 1944, Life Magazine runs a photo of two Wellesley College girls in jeans and sweat shirts. They call it the "sloppy look."

Rosies Denim Coveralls

In 1943, denim coveralls designed for "Rosies" -- women who work in factories -- are shown in Harper's Bazaar magazine. They're modeled by Betty Bacall, who later changed her name to Lauren Bacall.

1930: Sophomores claim Levi´s for themselves

In the 1930s, sophomores at the University of Oregon and the University of California-Berkeley claim Levi's for themselves, forbidding freshman to wear them.

First Decades Jeans were only for workers

Cedric

For the first several decades, Jeans are marketed as work wear for miners, sailors, railroad workers, mechanics and cowboys.

Greensboro VF Corp.

Greensboro-based VF Corp. is the world's largest collective jeans manufacturer as the parent of Lee, Wrangler, Chic, Gitano, Britannia and Riders jeans.

1969: Gap Store

Nemesis

Donald and Doris Fisher set up a store in San Francisco, in 1969, to sell records and Levi's, in part because Donald had trouble finding jeans that fit. They call the store Gap because of the "generation gap."

Crosby´s case in 1951

Crooner Bing Crosby and a friend on a hunting trip in 1951 in Canada, are refused service because they are wearing Levi's.

Levi´s first One Million Profit

Levi Strauss didn't earn its first $1 million profit until 1948, 95 years after forming and 75 years after patenting Levi's jeans.

1912: Levi´s Koveralls

In 1912, Levi's introduces Koveralls -- one-piece denim jumpsuits for children. They are heavily imitated.