
The Origin of Levi's Denim Blue Jeans
The great father of blue jeans, Levi Strauss (February 26, 1829 – September 26, 1902) was a German-born American entrepreneur, Jewish by birth.
Loeb Strauss (he liked the name "Levi Strauss") was born in Buttenheim in Franconia, Bavaria in 1829. The 18-year-old German immigrant left for New York City together with his family in 1847. There he worked hard with his older brothers Jonas and Louis Loeb in their family dry goods business called “J.Strauss Brothers & Co”.
Loeb Strauss (he liked the name "Levi Strauss") was born in Buttenheim in Franconia, Bavaria in 1829. The 18-year-old German immigrant left for New York City together with his family in 1847. There he worked hard with his older brothers Jonas and Louis Loeb in their family dry goods business called “J.Strauss Brothers & Co”.















