Americans started falling in love with denim as a working material in the 18th century. It is recorded that George Washington toured a production line of denim in Massachusetts in 1798. Slaves and blue color laborers wore denim because of its durability and strength. During the 19th century, the miners of the California gold rush needed strong clothing to handle the harsh work environment so Levi--he was called Loeb at birth--Strauss developed a pair of "jeans" that started a huge fashion craze in America.
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