Movies
During the 1930s Western movies from Hollywood elevated ‘authentic’ cowboys, who were often portrayed wearing the garment, to mythic status. Easterners headed west for experience on dude ranches, and brought denim ‘waist overalls’ back east with them. Customer complaints led to the restitching of the Levi back pockets in 1937 so that the rivets were covered and did not scratch furniture or saddles. Suspender buttons were removed, though all customers were still supplied with a snap-on set.
