Mostrando las entradas con la etiqueta Juan Alfonso Baptista. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Juan Alfonso Baptista. Mostrar todas las entradas
viernes, 28 de febrero de 2014
miércoles, 23 de abril de 2008
miércoles, 6 de febrero de 2008
Rebels and Blue Jeans
Rebels
After the war Levi Strauss began selling its products outside the American West for the first time. New rivals, such as Wrangler and Lee, began to compete for market share. Denim-clad ‘juvenile delinquents’ and ‘motorcycle boys’ featured in films and on TV; James Dean wore denim in the film Rebel Without a Cause. Some school administrators in the US banned denim altogether. In 1958 a syndicated newspaper report claimed that ‘about 90 per cent of American youths wear jeans everywhere except in bed and in church’. Teenagers used the term ‘jean pants’, and the name stuck. The bad reputation – and the healthy sales – of jeans grew still further when ‘college kids’ wore them during the protests of the 1960s and at the Woodstock music festival in 1969.
Lo desagradable de la globalización del jeans
El uso general del pantalón vaquero o jeans, como expresión de la globalización o mundialización, nos remite al aspecto más desagradable de este fenómeno. La lucha contra los competidores, la necesidad de abaratar los costos de producción y la tendencia a dedicar cada vez más atención a las campañas de promoción y ventas, han decidido a los principales fabricantes de jeans a desmantelar los grandes talleres de confección situados en los centros fabriles de los países desarrollados y a sustituirlos por unidades más operativas.
martes, 5 de febrero de 2008
War and Blue Jeans
War
Restrictions on the use of raw materials during World War Two led to a decline in the production of ‘waist overalls’. The crotch rivet and back cinch were removed to save fabric and metal. As GIs fanned out around the world the ‘waist overalls’ they sometimes wore while off duty carried American style and abundance to countries devastated by war. Denim became less associated with work than leisure. In 1947 Wrangler introduced the first ‘body fit’ jeans. In 1948 an old pair of jeans was found in an abandoned silver mine in the Mojave Desert, California. The woman who found them patched them up and wore them for a while. Then she wrote to Levi Strauss, who bought them for $25 and a few new pairs. Made around 1890, they are said to be the oldest pair of blue jeans in the world.
Hugo Vasquez y otros chicos en jeans!
Hugo Vasquez
Hugo Vasquez 
Juan Alfonso Baptista
Edgar Barrantes
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